Government ministers, MPs and Lords joined dentists at the House of Commons as the British Dental Health Foundation officially launched National Smile Month.
The national campaign to improve oral health education runs from May 13 to June 12 using the tagline Two Minutes Twice a Day to raise awareness of the importance of twice daily brushing as part of a good oral healthcare routine.
The Parliamentary launch, sponsored by P&G Professional Oral Health, included speeches by some of dentistry’s leading experts including Dr Nigel Carter, chief executive of the BDHF.
He said: ‘Brushing your teeth for two minutes twice-a-day with fluoride toothpaste is by far the most important thing when it comes to oral health – but clinical research has found that most people only brush for 45 seconds. People need to be made aware that good oral healthcare starts at home.
‘Our own research has found that one in five people brush less than twice a day, while one in 200 don’t even use a brush!
‘If everybody in the country were to adopt the ‘two minutes twice a day’ rule for brushing with fluoride toothpaste there is no doubt that we would see a significant improvement in oral health in this country.’
Juan Alanis, Western European Director of P&G Professional Oral Health, added: ‘We commend and wholeheartedly support the efforts of the British Dental Health Foundation to address the issue of compliance with respect to two-minutes brushing. Indeed, our leading power toothbrush Triumph will shortly be launched with a wireless remote display, which amongst other things, will help take the guesswork out of brushing duration.’
For more information on National Smile Month visit the website www.nationalsmilemonth.org