The world’s armed forces will be getting a helping hand in their battle against tooth decay.
The British Dental Health Foundation (BDHF) is working with the Defence Dental Services (DDS) to promote good oral health to the Armed forces in National Smile Month.
The DDS is the part of the Ministry of Defence that is responsible for the oral health of all of the UK’s armed forces.
Now, having joined the Foundation as corporate members, troops will benefit from up to 25% discount on National Smile Month campaign materials and a 10% reduction on the hundreds of oral health products available through the Foundation’s public Dentalshop.
Amanda Oakey, Head of Sales and Marketing for the Foundation, commented: ‘This is a fantastic development and we are delighted to be able to make a difference to the oral health of people in the armed forces.
‘With every armed force dental centre in the world set to receive a campaign pack we are looking forward to them embracing the event in a big way!
‘The message of this year’s National Smile Month is to ‘Brush for Health’ and it is all about the systemic links between oral health and overall body health.
‘By ensuring that people in the armed forces are aware of the (often underrated) importance of the value of good oral healthcare, we hope to make a real difference to the overall health of these important service personnel.
‘The additional offer of significant discounts on oral health products including toothpastes, brushes and mouthwash from Dentalshop will mean that members of the Armed forces can then put this advice into practice all year round.’
This year’s National Smile Month event is taking place from 18 May to 17 June.
For more information on the campaign and to download your free campaign handbook and template press release, please visit www.nationalsmilemonth.org.
You can order a print version of the handbook by calling 0870 770 4000.
The Dentalshop website can be reached at www.dentalshop.co.uk.
