Is your online presence a dental site to behold?

Your practice can have its online presence officially rewarded by entering the Dentistry.co.uk Website Awards.

Creating a quality and stylish practice website has never been more important – especially in the current economic climate and in today’s dental industry.

Recent research reveals that having a website can empowers small businesses to be responsive to the pressure and budgetary constraints many consumers are currently feeling. And that goes for patients, too. Shopping around is a must-do for all consumer-savvy clients-to-be and your practice needs to look good on the web.

 

A website can go a long way towards marketing a surgery and, if used effectively, can prove to be a highly successful tool in boosting your practice profile and attracting new patients.

 

The Dentistry.co.uk Website Awards give you the chance to have that hard graft officially rewarded. You will have the opportunity to be officially recognised as a leader in patient communication and marketing.

 

Enter the Dentistry.co.uk Website Awards today and you could soon have the recognition you deserve by being named an award winner.

 

These are the categories:
• Best website
• Best new website
• Most improved website
• Best specialist referral website

There is an additional award for the overall ‘Best Website’ of which the winner will be picked from all entries received.

The panel of judges will be assessing the following criteria:

First impression
What impact does the website make at a first glance?

Look and feel
Does it look visually appealing? Is there cohesion between the different parts of the website?
 
Quality of informative content for patients
How effectively does the content educate patients about treatment options?
 
Ease of use and navigation
How quick and easy is it to navigate to all parts of the website?
 
Ability to reach target audience
How easy is it to find the website on the major search engines?
 
Patient ‘feel good factor’
Having seen the website, has it made a good enough impression to make you consider booking an appointment?
 
Impression made of surgery
Are there interior and exterior photos of the practice? Can you ‘meet’ the staff? What is the image portrayed?
 
To enter the Website Awards, you need to visit www.dentistry.co.uk/webawards and simply fill in the online form before the deadline of 11 September 2009.
 
If you would like to discuss your entry please call Elisa on 01923 851734 or email elisa.allen@fmc.co.uk

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