Dentists get wired to Orthodontic Week

March sees the first ever National Orthodontic Week aimed at enlightening patients on the importance of straight teeth.

It’s the brainchild of the British Orthodontic Society (BOS), the charity which promotes the very best in education, research and care of patients.

The campaign has been created to focus attention on the ways the look and function of your teeth can be improved; providing patients with clear, trustworthy and impartial information about orthodontic treatment and encouraging them to find out more.

The first NOW will be celebrated during the week of 22-28 March 2010.

A new website – www.nowsmile.org – has been created and dental patients can log on NOW to discover:

• the National Orthodontic Week events taking place

• an orthodontist their area

• 12 information leaflets produced by the BOS about different aspects of orthodontic treatment and enter a competition to win a digital photograph frame and Sonicare sonic toothbrushes.

On the site, patients will be able to find the results of a BOS survey conducted by YouGov to discover consumer attitudes towards their mouths, smiles and appearances when the results are published.

A three-minute film about the benefits of orthodontic treatment has been created and can be viewed on the site or on YouTube.

There are also inspiring stories about how orthodontics has changed lives; how people have overcome bullying and depression thanks to their orthodontist and how one woman had treatment in her late 70s, who shows patients it is never too late!

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