Orthodontic Week flags up importance of straight teeth

March sees the first ever National Orthodontic Week aimed at enlightening patients on the importance of straight teeth.

It’s the brainchild of the British Orthodontic Society (BOS), the charity which promotes the very best in education, research and care of patients.

The campaign has been created to focus attention on the ways the look and function of your teeth can be improved; providing patients with clear, trustworthy and impartial information about orthodontic treatment and encouraging them to find out more.

The first NOW will be celebrated during the week of 22-28 March 2010.

A new website – www.nowsmile.org – has been created and patients can log on NOW
to discover:

• the National Orthodontic Week events taking place

• an orthodontist in their area

• 12 information leaflets produced by the BOS about different aspects of orthodontic treatment and enter a competition to win a digital photograph frame (on which perhaps to display beautiful new smiles!) and top of the range Sonicare sonic toothbrushes.

On the site, patients will be able to find the results of a BOS survey conducted by YouGov to discover consumer attitudes towards their mouths, smiles and appearances when the results are published.

A three-minute film about the benefits of orthodontic treatment has been created and can be viewed on the site or on YouTube.

You will also read some inspiring stories about how orthodontics has changed lives; how people have overcome bullying and depression thanks to their orthodontist and how one woman had treatment in her late 70s, who shows you it is never too late to get the natural healthy smile you have always wanted.

What is orthodontics?
Orthodontics is a special kind of dentistry concerned with the growth of the teeth, jaws and face. Nearly one million people of all ages started having orthodontic treatment last year in the UK. Orthodontic treatment is about making the best of your teeth; it’s about improving the harmony of your mouth and jaws. Once you can bite together correctly, you can eat more comfortably and care for your teeth and gums more easily. Orthodontics is all about creating a natural, healthy smile.

Britain is one of the only countries in the world where orthodontic treatment is available free on the NHS to young people under the age of 18, depending on the severity of their case. In addition, new technologies have meant that orthodontic treatment can now be discrete and more accessible to a wider range of people, no matter their age.

To find out more NOW visit www.nowsmile.org.

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