A walk-in dental hygiene studio, based in London’s Covent Garden, is literally grabbing patients off the street.
In a compelling short film for YouTube (click here) TV presenter Zoe Griffin explains that not only did she have her teeth professionally whitened at Smile Pod but she has been using a Sonicare ‘to make her bright white smile last’.
Carina Leney, marketing manager for Philips, explains the benefits of the new FlexCare+ and there’s a vox pop session showing Sonicare to shoppers in the street and asking for their opinions.
This different approach ties in with the whole Smilepod concept which offers customers the chance to get their teeth cleaned in the same convenient way they get their nails or hair fixed.
As Mike Hutter, Smile Pod’s director, says: ‘For too many people, finding a dentist and overcoming personal fears are big barriers to achieving a healthy mouth. Smile Pod brings high-quality professional dental care to the high street in the form of walk-in dental hygiene.
‘Our pledge is to make the very best oral care available to all, in an inviting environment and at an affordable price. Our highly trained team of dentists can, like hygienists, clean or whiten teeth in a friendly, informal atmosphere. In this way, we can help people defeat their tooth demons, giving them the know-how and support they need to enjoy a healthy mouth for life.’
Philips’ Carina Leney added: ‘We were delighted when this creative and energetic practice invited us to participate and you will see from the finished film which has been posted onto Smile Pod’s website and YouTube that the power of word of mouth marketing cannot be underestimated. It is exciting to work with innovative practices seeking novel ways to leverage the power of social networking.’
For more information about Sonicare visit www.sonicare.co.uk/dp.