Alex Ferguson rated it alongside a trip to the dentist – and our failure in England’s bid to host the World Cup must be adding to that pain.
Last month, the Manchester United boss, who managed Scotland as they made a first-round exit in the 1986 tournament, now believes the Champions League is No 1 for entertainment and worldwide appeal.
He said: ‘It’s a natural thing. You won’t get the same crowd or attention or drama if you see Arsenal against a lower team rather than against Manchester United in the Premier League.
‘But this is the best tournament for me, a fantastic tournament, and it is better than the World Cup in my opinion.
‘Have you seen the last six World Cups? It’s like going to the dentist’
England today failed in their bid to land the 2018 World Cup – the bid team apparently being voted out in the first round.
Despite the involvement of Prince William, Prime Minister David Cameron and David Beckham in Zurich this morning (Thursday), Russia were selected as hosts by FIFA’s executive committee members.
The 2022 finals will be held in Qatar despite huge criticisms of their bid and a less-than-impressive technical report.