Versatile vitamins for kids

A good diet, plenty of fresh air and exercise plus lots of love and attention will generally keep your child healthy, bright and happy.

But a good diet isn’t always easy to maintain in a child and assumes that your child enjoys eating leafy green foods on a regular basis!

No-one would suggest that cramming your child full of vitamin pills is the solution either, but a balanced diet topped up with a good quality multivitamin can give reassurance to parents that their children are avoiding any obvious nutritional deficiencies.

Choosing the right multivitamin for a child is a challenge – there are cartoon shapes, blackberry flavours, syrups and powders all on offer.

ViridiKid Multiple from Viridian Nutrition offers a no-nonsense, no-nasties multivitamin which contains the government-recommended levels of nutrients for children, without the unnecessary additives contained in many other children’s vitamin products.

ViridiKid Multiple is genuinely sugar-free with no hidden extras, no aspartame, saccharine or other sweeteners – not even fructose, just the vitamins and minerals a child needs each day, in an easy-to-swallow, all-vegetarian/vegan capsule.

ViridiKid Multiple is seriously formulated for long-term daily intake during the early years, the all-important pre- and post-pubescent transition and onwards into adulthood. It contains iron, calcium, magnesium, zinc, Beta Carotene, Vitamins B1, B2, B3, B5, B6, B12, D, E and K, choline, copper, potassium, manganese, chromium, inositol, biotin, iodine, folic acid and molybdenum.

Iron intake is frequently inadequate in infants, young children, and adolescents in early growth spurt phase. Iron needs are higher during adolescence because of increases in blood volume and muscle mass. Girl’s needs are further increased by menstrual losses.

Calcium is involved in numerous vital functions throughout the body, including; bone building, protein and fat digestion, energy production, nerve transmission and neuro-muscular activity. Magnesium is critical to many cellular functions including energy production, protein formation and cellular replication.

Zinc is involved in nearly every aspect of immunity, and increased zinc is needed for growth and through puberty. The natural source of carotenoids in this formula is derived from one of nature’s richest sources, the sea algae dunaliella salina.

Choline is needed for cell membrane integrity and to facilitate the movement of fats in and out of cells. It is also a component of the neurotransmitter acetylcholine and is needed for normal brain functioning, particularly in infants.

Copper deficiency results in iron deficiency anemia because copper is required in proper iron absorption and utilisation. Both potassium and magnesium are crucially involved in energy metabolism. Inositol is part of the vitamin B-complex. It is required for proper formation of cell membranes.

Biotin helps to maintain healthy skin and nails. Iodine is used to form thyroid hormones which regulate metabolic rate. The basic mechanism of action underlying folic acid is its role in cellular division and DNA synthesis. Without folic acid cells do not divide properly. Molybdenum aids in carbohydrate and fat metabolism and helps in iron utilisation. Vitamin B12 works with folic acid in many processes, including the synthesis of DNA, red blood cells, and the myelin sheath (surrounding nerve cells) and thus may influence neurological aspects of autism.

ViridiKid capsules are very small two-piece capsules, which are easy to swallow or can be opened up and sprinkled into food / juice / smoothies for young children if preferred. Viridian Nutrition’s ViridiKid Multivitamin & Mineral retails at £15.20 for 90

VegiCaps and is available from all good independent health stores nationwide, as well as many online retailers. Become a fan of Viridian Nutrition on Facebook for regular updates and visit www.viridian-nutrition.com for details of your nearest specialist health store stockist.

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