Philips is sending a heartwarming Valentine’s gift to dental professionals with a topical message to ‘Love Their Toothbrush…. and Switch to Sonicare’.
The 3D card features a heart-shaped cut-out on the front cover which reveals a heart-shaped, blue foil-covered chocolate heart nestled within.
On the reverse, the message advises dental professionals that if they make the switch to Sonicare and experience the difference, they will have a fresh, confident smile for Valentine’s Day.
Not only will the box card be mailed out, but the Philips’ team will be delivering copies to their favourite practices in the days leading up to Valentine’s Day to share the love as widely as possible.
This is part of a new campaign developed by Philips to encourage users of manual toothbrushes (or other powered toothbrush brands) to make the switch to Sonicare in order to fully appreciate the benefits using a Sonicare sonic toothbrush.
For more information about switching to Sonicare visit www.sonicare.co.uk/dp or call 0800 0567 222.