Oral care pathway for babies

The company behind the first chewable toothbrush for toddlers has launched a unique range of oral hygiene products for young children.
 
Brush-Baby’s innovative oral care pathway is designed to help prevent dental problems in young mouths through a gentle daily routine.
 
The launch follows the success of the Brush-Baby Chewable Toothbrush as an alternative to using just a smaller version of an adult toothbrush.      
 
Company founder and director Dominique Tillen said: ‘Brush-Baby was started after I found my own infant daughter wasn’t interested in learning to brush, she just wanted to chew the toothbrush.
 
‘Now we want to go further and provide mums with a range of products that create an easy to follow pathway for good oral hygiene from birth to childhood, one that which help prevent dental problems and promote good oral health.’
 
There are five products in the Brush-Baby pathway, all specially made and styled to help children get into good habits:
 
• For babies up to 16 months old, Brush-Baby DentalWipes are ideal for establishing a healthy environment for gums and new teeth. The product is formulated and textured to cleanse delicate mouths and baby teeth when unable to brush. The parent puts a wipe on their index finger and wipes around baby’s gums, tongue and cheeks. Brush-Baby DentalWipes are fluoride free and contain xylitol, a naturally occurring sugar that fights the bacteria that cause tooth decay.
 
• For infants up to three years old, Brush-Baby Chewable Toothbrush is a versatile chewable toothbrush and teether that they can use themselves. The dentist-designed brush has been produced because babies naturally want to chew. As they do so, it helps to clean teeth, massages gums and soothes tender teething gums. It may be used with or without toothpaste for brushing and cooled in the fridge for soothing relief during teething. The Brush-Baby Chewable Toothbrush is made of soft and safe silicone with two rows of gentle silicone bristles that clean and massage upper and lower gums and teeth at the same time. It is available in pale pink, pale blue and clear. 
 
• Brush-Baby Baby & Toddler Toothpaste for ages up to three years is unique in that it contains 10% Xylitol, a natural sugar that prevents decay-causing bacteria from producing the acid that rots teeth. It has lower fluoride, is SLS free and is low-foaming which babies can tolerate better. The toothpaste comes in a delicious applemint flavour that encourages babies and toddlers to care for their teeth.

• For children aged 3-6 years, the Brush-Baby FlossBrush helps to remove the plaque between teeth that regular brushing misses. It has an easy-grip handle and a soft, interdental flossing bristle design. Short bristles clean the surface of the teeth while long bristles reach between the teeth and the gingival margin or gumline. The Flossbrush can help address the risk of decay, cavities and gingivitis in developing teeth. It also has a natural silver antibacterial action to reduce the growth of bacteria on the bristles.

•  So that the positive effects of xylitol can be continued, Brush-Baby Children’s Toothpaste has been developed for ages 3-6 years. Like its forerunner this toothpaste contains 10% xylitol, fluoride and is SLS free. It comes in a fun Tutti-Fruity flavour to encourage children to brush.
 
Brush-Baby was launched in October 2008 with a surge of interest in the chewable toothbrush prompting online orders and retail interest. Among the stockists are supermarkets, pharmacies and specialist baby shops.
 
The launch of Brush-Baby’s oral care pathway for children is in line with current thinking on encouraging oral hygiene in children, including the government’s 2010 commitment to put an ‘additional focus’ on early years’ oral health.

According to Department of Health figures, some 30% of British children suffer from decay in an average of 3.5 teeth. 
 
Dr John Milne, who chairs the British Dental Association’s general dental practitioners’ committee, has welcomed the government’s move. He says: ‘Improving oral health of children needs to start much earlier than primary school. Local prevention needs to be targeted virtually from birth to be effective in improving oral health of children.’

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