A dentist’s book advising dental practices to manage according to the leadership techniques of legendary Mongolian warlord, Genghis Khan, has won oddest book title of the year.
Managing a Dental Practice the Genghis Khan Way by Michael R Young (Radcliffe Publishing) was crowned the winner with the majority share of an online vote at www.thebookseller.com.
It joins an illustrious list of former winners including Living with Crazy Buttocks, Greek Rural Postmen and Their Cancellation Numbers, How to Avoid Huge Ships, and Highlights in the History of Concrete.
Managing a Dental Practice the Genghis Khan Way is the go-to guide of how to build an empire within your dental practice.
Young, a former dentist and teacher of clinical dentistry, argues that despite the West viewing the legendary despot Khan in negative terms, his war-mongering tenacity is required to build a successful business.
The book covers a wide number of subject areas, including:
• Team building
• Managing conflict situations
• Planning for disaster.
Horace Bent, The Bookseller’s diarist and custodian of the Diagram Prize for Oddest Book Title of the Year, said: ‘In the end, it wasn’t even close. Much like the tyrant himself, Managing a Dental Practice the Genghis Khan Way ruthlessly slaughtered the opposition, and scored twice as many votes as the runner-up, 8th International Friction Stir Welding Symposium Proceedings.’
‘I am delighted that in economically troublesome times publishers the world over have continued to publish incredibly niche titles with powerfully obscure titles. . . In any case, one might say I have a filling booksellers should brace themselves for an increased demand.
‘Last year’s winner, Crocheting Adventures with Hyperbolic Planes, saw its sales rocket by 1,500% in under a month upon winning the award.’
The Bookseller’s Philip Stone, the Diagram Prize administrator, said: ‘Managing a Dental Practice the Genghis Khan Way‘s win is incredibly timely given the forthcoming, unprecedented restructuring of the NHS in England. Some practice owners may well have to adopt a more War Lord-ish approach to oral healthcare in order to survive.’
• Managing a Dental Practice the Genghis Khan Way by Michael R Young is published by Radcliffe Publishing.