Old school American met 21st-century aesthetic dentistry as Purity Laboratories invited guests to a night of 50s-style fun, food and frolics for the launch of their NEW Beverly Hills Formula Dentist’s Choice Gum & Whitening Expert toothpaste.
Held at All Star Lanes, Holborn London, guests sipped on cocktails and nibbled canapés before managing director, Hayley Langdon, opened the evening’s event.
She said: ‘With Dentist’s Choice Gum & Whitening Expert toothpaste we aim to help dentists and their patients keep gum disease at bay whilst restoring their teeth to a natural, white colour without using harsh abrasives or bleach.’
Preventing the effects of gum disease, Dentist’s Choice Gum & Whitening Expert toothpaste boasts a unique gum protection system consisting of:
• Vitamin E to invigorate and strengthen the gums
• Fluoride to protect the exposed root area
• Permethol to help reduce and stop bleeding gums
• Desensitising agent potassium citrate to quickly and effectively block the transmission of pain
• Panthenol, Q10 and folic acid all help promote healthy growth of the gum tissues.
Removing stains in just one minute, this new toothpaste is also proven to be less abrasive when compared with other leading brands of both whitening and regular toothpaste.
But it wasn’t all dental talk as guest speakers Stephen Bayley, an expert flirting fanatic, and Helen Croydon, author of Sugar Daddy Diaries, discussed the art of flirting and the importance of a healthy, bright white smile.
The launch of Dentist’s Choice Gum & Whitening Expert toothpaste retro style certainly put the fun into dentistry, further proof that the brand has evolved into a must-have product for today’s aesthetic-conscious patient!
Beverly Hills Formula Dentist’s Choice Gum & Whitening Expert toothpaste is available exclusively in Superdrug from July 2011.
For more information call 020 8563 8887, email [email protected] or visit www.beverlyhillsformula.com.