Dental care – keep it fresh and sexy

Stains, they vanish in minutes. It’s your gums that need some TLC…
 
Desperately seeking Gum Protection Toothpaste that goes the distance?

We’re not talking a casual fling here, when it comes to teeth and gum protection it’s all about a long-term relationship.

‘Amazing, you can’t find a man to do just two things at once yet this wondrous tube of whitening toothpaste protects, strengthens, nourishes and freshens all in one!’

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It’s something that we’d rather not think about but hey, we can’t get away from the fact that dental hygiene should be as high up on our beauty routine as conditioning your hair or painting your nails.

There’s nothing sexy about gum disease but surprisingly it affects 9 out of 10 people at some point in their lives.

Now, while our teeth appear to be healthy, white and sparkling with shimmer powder, gum disease may be lurking without us even realising.

Introducing the NEW Beverly Hills Formula Dentist’s Choice Gum & Whitening Expert toothpaste, it helps to nourish and strengthen gums whilst also helping to fight plaque build up on teeth.

Amazing, you can’t find a man to do just two things at once yet this wondrous tube of whitening toothpaste protects, strengthens, nourishes and freshens all in one!
 
One of the main watch outs for unhappy gums is probably the thing we’d like to avoid most of all; bad breath. Not so attractive. However, there are other signs that point to gun disease too; sensitivity. When your gums recede it exposes teeth to the dentine underneath, which can make teeth sensitive to a cold scoop of ice cream, the sweet taste of cherry Chapstick or even worse… the heat of a kiss from Mr Hot Stuff himself.
 
And now for the sexy science bit.

NEW Beverly Hills Formula Dentist’s Choice Gum & Whitening Expert toothpaste contains Vitamin E to invigorate and strengthen the gums, plus Fluoride to protect any exposed root areas.

Permethol helps to reduce and stop bleeding gums, whilst Panthenol, Q10, vitamin E and folic acid help promote healthy growth of the gum tissue. Xylitol and Fluoride strengthen, re-mineralise and help to harden the tooth enamel and protect against acid attack.  Phew, and now breathe!
 
So you’re gums are protected, your breath is as fresh as an icy cool Mojito, and in 1 minute your teeth will be whiter too. No, we’re not pulling your leg, it’s proven. The advanced cleaning formula in Beverly Hills Formula toothpastes remove stains in just 1 minute, helping restore your teeth to their natural whiteness. What more could you ask for!
 
Beverly Hills Formula; the smile’s fake, the whiteness isn’t.

Stockist Availability
Beverly Hills Formula Dentist’s Choice Gum & Whitening Expert is available exclusively in Superdrug from July 2011.

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