The US dental hygiene and oral care market recovered from the economic recession in 2010 to reach over $1.6 billion.
That’s according to a new report by iData Research (www.idataresearch.net), the leading global authority in dental market research.
The market, which includes instruments and consumables, is expected to reach $2 billion-plus by 2017.
It’s believed to be driven by the rapidly growing digital caries/cavity detection, tooth whitening and fluoride varnish.
In the US, dental caries and cavities affect more than 95% of the adult population.
Dr Kamran Zamanian, CEO of iData, says: ‘Sales of specialised light-emitting diode (LED) and fluorescence laser-based digital caries detection devices, which enhance the ability to detect dental decay with greater accuracy and specificity, is driving dental hygiene market growth.’
The report also states that the tooth whitening market is expected to see strong growth through 2017, due to increased sales of professional take-home whitening systems.
Dr Zamanian says: ‘The professional fluoride market will be another area of strong sales growth, reaching double-digit rates by 2017. This segment is being driven by sales of fluoride varnishes, which is growing in popularity among dentists and patients due to the products mild taste, easy application, reduced risk of over-ingestion, its ability to treat tooth hypersensitivity and a shorter treatment time.’
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