Dentistry expert secures key contract

The Dental Surgery have just appointed the digital design and marketing company Mind Corporation to oversee its branding, website, PR and social media.

The appointment comes after a strategic review over the last three months.

The Dental Surgery, run by business partners Simon Nocton and Shaun Smith, is planning a significant redevelopment in the latter half of 2011.

‘We have seen a huge rise in patients and our facilities are being dramatically increased to accommodate this influx,’ says Shaun Smith.

‘We are excited by the prospect of working alongside Mind Corporation on our brand strategy and delivery. MindCorp understand what we are trying to do and are coming to the Dental Surgery as more of a long-term partner. We have set the initial partnership at five years, but we’d like to think they are a permanent part of the team.’

The Dental Surgery is an enviable practice located in the heart of central London which Simon and Shaun have built up over 21 years.

Simon says: ‘Over this time, the practice has grown from a small traditional dental surgery into one of the most forward-thinking and high-tech practices in London. Features such as 3D imaging, which only a few years ago would have been seen as beyond the realms of possibility, are now utilised routinely at The Dental Surgery.

‘The practice’s last major expansion was 13 years ago when it relocated from Plantation House – a then city landmark – to another renowned building in The Corn Exchange. Now with this latest increase in both size and staff, managing both the marketing and the image of such a prestigious centre of healthcare will be integral to its development.’

‘Reflecting on this approach both partners see that integrating Mindcorp’s talents into the practice will be yet another exciting development in the history of this city institution.’

Mindcorp’s creative director and regular marketing contributor to Dentistry magazine, Andrew Robinson adds: ‘It’s great to be involved with a group of dedicated professionals. Everybody at the Dental Surgery is passionate and enthusiastic about every aspect of their business.’

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