Philips Discus Dental is performing Zoom teeth whitening treatments on nine dental professionals at the BDTA Showcase. With nearly four million smiles whitened since the company’s first Zoom treatment was carried out in 2001, the brand is now one of the world leaders in professional chairside whitening, so much so that patients ask for it by name.
The Zoom whitening sessions will be performed three times daily at stand D07-D08 between 20-22 October and show delegates are being invited to come along and witness, ‘live and in person’, the dramatic whitening results which this system can achieve.
Zoom has the X-Factor
One reason for the product’s popularity is its high profile status amongst celebrities, which has driven patients to ask their dentists for Zoom in the hope of emulating their heroes. This year’s sixteen X-Factor finalists all had their teeth whitened when they reached the final stage of the competition in preparation for their lives in the spotlight. Their judges and mentors too have seen their teeth enhanced, which has been trumpeted in the national press in the last few days.
Discus Dental, which is the worldwide leader in professional tooth whitening and oral care products was recently acquired by Philips, makers of Sonicare, the number one most recommended sonic toothbrush worldwide. For the first time in the UK, Discus and Sonicare are jointly exhibiting their complete line of dental and oral care products under the Philips banner at the BDTA Showcase.
There is huge cross over potential between the two brands and, for example, those having their teeth whitened will want to keep up the good work achieved in practice by using a Sonicare toothbrush which is clinically proven to tackle extrinsic tooth staining highly effectively.
As well as Zoom, Discus Dental offers a broad array of progressive, quality dental products and equipment which spans aesthetics, whitening, oral hygiene, lasers and general operatory devices which delegates can also find out about at the BDTA Showcase.
By selling direct to them, Discus empowers dental professionals with premium products and affordable practice solutions not only in the UK but in over 100 countries worldwide.
More information is available at www.discusdental.com/uk or by calling 0800 032 3005