The term ‘innovation’ is generally associated with technology. However, a new-style culture of discussion on the progress made by research can prove to be equally innovative.

Both of these aspects were combined in a scientific exhibition by Procter & Gamble on the occasion of this year’s IADR CED (International Association of Dental Research Continental European Division) Conference in Buda­pest on 2 September 2011.

The event featured an exchange of ideas between 26 top European experts in periodontology and preventive dental care and four leading research scientists from the company.

An innovative form of scientific presentation with posters and videos provided the framework for a lively discussion on all aspects of the subject of new stabilised stannous fluoride technology in toothpaste and electric oral hygiene.
The event took place in the rooms of the Semmelweis University, an apt setting for such high-level discussions.

The participants had the opportunity to move between four different topic areas. At each of these areas a vital facet of the latest basic and clinical research was elucidated with poster presentations and informative video clips, and animated explanations were given in person by the four Procter & Gamble research scientists, Dr Ralf Adam from Kronberg, Dr Adam Boulding, Dr Michael Cannon and Dr Trevor Day from London.

In particular, the latest results of studies being displayed on large-format posters encouraged participants to engage with colleagues, taking time to discover fascinating details from the Procter & Gamble research scientists, for example on the scientific methods, and to take part in interesting discussions.
Subject of the studies was the antibacterial effect of a new type of stabilized stannous fluoride technology in toothpastes as well as the effectiveness and safety of electric toothbrushes. In his introduction, Dr Guy Goffin, Associate Director of Professional & Scientific Relations, Western Europe P&G Professional Oral Health, emphasised the opportunities to improve oral hygiene and quality of life which a combination of these two innovations could offer a patient.

Using an oscillating-rotating toothbrush the extent of reducing the re-development of plaque can even be increased by employing the new stannous fluoride technology toothpaste, compared to conventional caries protection toothpaste.

Furthermore the research results presented in Budapest showed that the two innovations offer patients further advantages in addition to a reduction in plaque. Electric toothbrushes with oscillating-rotating technology combined with an external display (Oral-B Triumph with SmartGuide) have been proven to significantly prolong cleaning time in comparison with a handheld toothbrush.

Toothpaste with the new stabilised stannous fluoride technology also protects the teeth against acid erosion and reduces the increased sensitivity to pain of the exposed neck of teeth2, 3, 4.
Procter & Gamble’s scientific exhibition at the IADR CED Conference expertly combined two fields of dental technical innovations in a new form, allowing an exchange of ideas and knowledge with university scientists and industrial researchers.

Such a climate for discussions creates the best opportunities for further advances and ensures that benefits are reflected in the oral hygiene culture of many patients.
1. Klukowska M, White D, Barker M, Bartizek R: Antiplaque Efficacy of Stannous Fluoride Dentifrice in Power Brush Users, J Dent Res. 2007;86 (Spec Iss): Abstract 1740
Walters PA, Cugini M, Biesbrock AR, Warren PR: A Novel Oscillating-Rotating Power Toothbrush with SmartGuide™: Designed for Enhanced Performance and Compliance. J Contemp Dent Pract 2007; (8) 4:001-009
Eversole S et al. The Enamel Protection Ability of Marketed Dentifrice Formulation Systems. J Dent Res 2011; 90 (Spec Iss A): Abstract 3375
4.    He T et al. Instant and Rapid Sensitivity Relief of a Stannous Fluoride Dentifrice. J Dent Res 2011; 90 (Spec Iss A): Abstract 1477