An award-winning dentist plans to expand his network of practices through crowdfunding – a first for UK dentistry.
Dr Biju Krishnan runs dentistry clinics in London’s Harley Street and Edinburgh, counting celebrities like Holly Willoughby among his patients.
Now the award-winning dentist plans to set up a network of VIP Smiles practices in hundreds of locations across Britain and is launching with 12 high profile dental cosmetic clinics.
And In the bid to expand his empire, Dr Krishnan is looking for financial support from hundreds of online backers.
He said: ‘Dentistry in the UK has seen nothing like this until now. Crowdfunding is still in its infancy in Britain, but it is a superb way for ordinary people to invest modest sums of money in the most exciting start up businesses.
‘With the banks struggling and stocks and shares flat, backing a new business is one of the few investments which can still deliver a handsome return.
‘Normally it is only venture capitalists or other big money investors like the TV Dragons who can afford to take the risk, because untried businesses are looking for tens or hundreds of thousands of pounds at a time.
‘Depending on the level of investment they make they could even receive these treatments for free and unlike other investments where it can often take a while to reap the rewards, with VIP Smiles you can experience benefits instantly.”
For VIP Smiles, every investor will be given an ‘A-List card’ entitling them to an exclusive discounted cosmetic dental treatment price list at all VIP Smiles practices for life and a range of other benefits.
Dr Krishnan has around 12 established, independent cosmetic dental practices across the UK keen to work with the VIP Smiles programme.
Each will pay to be part of the network, with access to training, favourable deals with the biggest name dental suppliers and a pipeline of customers keen to undergo high-quality treatments endorsed by celebrities.
To take part in the VIP Smiles crowdfunding project, visit http://www.crowdcube.com/investment/vip-smiles-10506 and more information about Lubiju can be found at www.lubiju.co.uk