Celebrity smiles prove a talking point for clinic

While she may not have had the X-Factor in America, Cheryl Cole’s smile remains the number one choice with female patients at a leading North East dental practice.

In a survey recently launched by Queensway Dental Clinic, patients were asked to choose their preferred celebrity smile with 48% voting the Newcastle-born singer’s the most desirable.

Julia Roberts’ wall-to-wall smile ranked second receiving 16% of the vote and Vanessa Paradis’ quirky gap-toothed smile got 13%.

The findings were unveiled by the clinic to discover what it is that makes a smile so important and how this influences a patient’s decision for cosmetic dentistry.

In the survey the most important factor for the perfect look was a natural smile, while the next most desired feature was white teeth.

Queensway partner, Dr Ian Lane, said: ‘Smile makeovers are increasing in popularity with people wanting straighter, whiter teeth and are being influenced by celebrities such as Cheryl Cole. This is understandable as a smile is important to a person’s confidence and self-image and, as a result, can have a direct impact on their quality of life.

‘Over the last few years we have noticed that patients are much more aware of what can be achieved with modern cosmetics and aesthetic dentistry.

‘However, it is important that any cosmetic option is only considered after the underlying health of the gums and teeth is stabilised. This can be achieved with a thorough oral health assessment, which is provided for free for all new patients visiting Queensway. There are a range of options to improve the appearance of our patient’s main concerns, and then formulate a plan that is right for the individual.’

Queensway specialist orthodontist, Guy Deeming, said: ‘We are doing more and more orthodontic treatment for adults and children who want to improve their smile but do not want healthy teeth prepared for crowns or veneers, so orthodontics is becoming the perfect solution. This is becoming an even more popular option with better looking and even invisible appliances available.’

The survey also showed that while 59% of participants visit their dentist for their recommended number of check ups a year, only 27% visit when they have a problem.

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