Actress and comedian Crissy Rock has opened a denture clinic in the Midlands.
Star of ITV comedy drama, Benidorm, and who was one of the stars of the last series of ITV’s I’m a Celebrity Get Me Out of Here, launched The Smile Centre in Lichfield.
She was joined by Lichfield MP Michael Fabricant and more than 80 guests for the event at the new clinic in Upper St John Street.
The Smile Centre Lichfield is headed by clinical dental technician, Matt Burnell, who has joined The Smile Centre as a director.
Matt and The Smile Centre team will provide patients with dentures, dental implants and a full range of cosmetic dentistry.
Barrie Semp, founder of The Smile Centre, and Matt Burnell decided to open in Lichfield after a surge in the number of patients from the Midlands visiting his clinics in the North West of England. More than six million people wear partial or full dentures in the UK.
Matt Burnell said: ‘We are hugely excited about opening in the Midlands and the response we have had already indicates that there is a lot of demand for the range of services we can offer from our state-of-the-art clinic.
‘In addition to dentures, we provide customers with dental implants and a full range of cosmetic dentistry including teeth whitening, orthodontics and veneers.’
Crissy Rock, who famously took out her own dentures when asked to jump out of a helicopter during filming of I’m a Celebrity, said: ‘The Smile Centre is one of the leading denture clinics in the UK and it is really important that patients do their homework and ensure they choose the best possible denturist to look after their treatment.
‘Your smile is the first thing that people notice and the confidence great teeth can give you cannot be underestimated.’
For more information, visit www.thesmilecentreuk.co.uk.