Philips Oral Healthcare has several reasons to announce its diamond sponsorship of Dentistry LIVE in Diamond Jubilee year.
One of which is celebrating the first anniversary of its technologically sophisticated DiamondClean Sonicare toothbrush.
Superiority claims for the brush are based on independent clinical research – DiamondClean removes up to 100% more plaque from hard to reach places; improves gum health in two weeks; provides noticeably whiter teeth in one week; and protects against abrasion and gum recession to help reduce sensitivity.
The high performance brush has five modes to allow users to tailor their brushing according to their needs and their desires as well as their dental professional’s advice.
However, it is not only the power handle which bristles with new advances, the brush head sports a new diamond-cut tuft formation. This higher density provides the user with both superior plaque removal and whiter teeth.
The tufts are also designed to colour-fade at every brushing to remind users to replace the brush head every three months as recommended by dental professionals.
Like a thoroughbred, high performance is coupled with head-turning looks.
The brush has a ceramic finish, chrome trim and new-to-the-world technology enables DiamondClean to be recharged in a glass or via a computer USB port.
Philips has many other reasons to celebrate including the introduction of the pioneering AirFloss electronic interdental cleaning device, as well as the successful integration of Discus Dental’s market leading Zoom whitening system into its line-up of advanced oral healthcare products.
Philips has also attracted some ‘diamond’ speakers to present at Dentistry LIVE:
• Zaki Kanaan –vice-president and scientific director of the British Academy of Cosmetic Dentistry is lecturing and demonstrating Zoom chairside whitening on 25 May
• Mhari Coxon – 5th in the Dentistry top 50 poll is giving two lectures on the Hygiene and Therapy Stage.
For more information visit stand 61 at Dentistry LIVE or www.philipsoralhealthcare.com.
For more on Dentistry LIVE, freephone 0800 371 652 or alternatively visit www.dentistrylive.co.uk