Carestream mini lectures at Showcase

The theme at the BDTA Dental Showcase 2012 is A Voyage of Discovery and Carestream Dental has taken this bold premise and prepared a stand that is an experience not to be missed.

Visitors to the stand will find a representation of a dental practice they can explore, where they will be able to see the latest cutting-edge equipment and software in situ. Not only this, but delegates will also be able to attend CPD-awarded ‘mini lectures’ at the stand, presented by one of the UK’s leading experts in customer service, Liz McLaughlin.

'Customer service is my passion and has been my area of expertise for the last 15 years,' says Liz, a leading expert in customer service who has been working closely with Carestream Dental.

 'Any successful business has to focus on the customer first and foremost.'

Liz specialises in the provision of high quality customer service, consultancy and training. She works with management teams on their strategies, taking forward their vision and making sure it’s implemented throughout the business.

The mini lectures will take place at an allocated area of Carestream Dental’s stand. 'There are two angles to the lectures,' she says. 'One focuses on the strategic approaches to effective communication, the other is about ensuring your team knows how to give a very positive impression to all patients. Both will bring significant business benefits to anyone attending.'

Carestream Dental’s unique offering to delegates couldn’t be more apt, as this year’s Dental Showcase coincides with National Customer Service Week. Each high-impact lecture lasts for 20 minutes and they will both be repeated regularly throughout each day of the exhibition.

'Delegates will hopefully find my lectures engaging and be inspired to make changes in the practice to improve their businesses,' says Liz. “The first lecture, ‘Achieving Effective Communication – the Key to a Successful Business’ defines what a communication strategy is and the importance of having one. Practices must promote what they do, because competition is so fierce. Communication within the practice is equally important, from recruiting the right team to sharing the vision of the business.

'Communicating with Customers – Making a Great Impression Every Time’ is the second lecture. The focus here is on appreciating expectations of customers and how to manage them, and understanding how customer loyalty works. I’ll examine aspects of handling customer situations, for example anxious or particularly difficult customers, giving advice on how to turn them into very positive relationships.'

Attendees will receive hand outs detailing the key learning points, tips to put into practice, guidance and workshop activities to implement with the team. The lectures will also be available as webinars after the event.

Delegates who pay a visit to the Carestream Dental stand will enjoy a unique and enjoyable experience, free CPD and valuable insight into improving their businesses.

'Carestream Dental is very passionate about continually improving its communication with dental practice teams,' says Liz. 'I’m looking forward to making a real impression over these three days!'

For more information, contact Carestream Dental on 0800 169 9692 or visit


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