Showcase campaign scoops award

The British Dental Trade Association (BDTA) is delighted to announce that the BDTA Dental Showcase 2012 campaign – ‘A Voyage of Discovery’ has won the Ad Q Advertising Award for the fourth consecutive year.

An online readership study of the June 2012 issue of BDA News, conducted by the Ad Q Studies division of Harvey Research, Inc. revealed that readers gave the ‘Voyage of Discovery’ campaign an impressive overall score of 155 points – 31 points ahead of its nearest rival.

The results also show that 58% of readers who are responsible for advising/recommending advertised products recalled ‘seeing’ the advertisement and 28% remembered ‘reading’ the advertisement.

Tony Reed, executive director at the BDTA, comments: 'It is great to know that our 2012 Showcase campaign was so memorable. Each year we endeavour to produce strong, eye catching, creative campaigns that the dental team will respond to positively, and the feedback from this survey confirms that we have achieved our aim. We are very proud to receive the gold award, especially since it is the last year in which an Ad Q Advertising Award will be presented and would like to thank all those who took part in the survey.'

For further information regarding BDTA Dental Showcase, visit



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