Featuring vox pops from account managers, representatives from its specialist teams and other members of staff, the video uses a combination of graphics and live footage to showcase the wide range of products and services accessible from Henry Schein Dental.
Equipment sales specialist Bal Chand features in the video: ‘This video has given me another channel to explain to dentists how we deliver everything their practice needs when fitting or refurbishing a surgery, including after-sales support and service.’
Kris Wagland, marketing manager at Henry Schein Dental, explained: 'New media is now playing a very important role in our communication with customers. We wanted something that reinforced our new advertising campaign but enabled us to go into more detail and tell dentists about all the different aspects of our business offering. Having representatives from various parts of our organisation in the video makes our message very real and engaging and the reaction to it has been very positive.’
Produced by JSP Media, a company with a proven track record in high quality practice video production, the video is available to view now online at Henry Schein Dental’s YouTube channel http://www.youtube.com/henryscheinuk or visit www.henryschein.co.uk