The Aquafresh brand supports the education of younger patients and their carers through the provision of Aquafresh kids motivation packs to dental surgeries. Now Aquafresh is expanding this initiative to encourage better brushing in the community, as well as in practice, with the ‘better brushing programme’.
Every year numerous dental healthcare professionals and their practice teams undertake a wide variety of local oral health initiatives, aimed to help improve the oral-health of families within their local community. The programme is designed to support dental professionals to do this through the provision of educational materials and product samples. Glaxosmithkline consumer healthcare has therefore refreshed the products within the Aquafresh kids range. The AquafreshKids toothpaste range is staged by age to contain the appropriate level of fluoride in line with the Department of Health guidelines. Aquafresh children’s toothbrushes feature new packaging and appealing designs. The brand is also launching a new teether to extend the oral care they provide to babies as well as children.