Members of the dental team who suffer from dentine hypersensitivity had the opportunity to take part in the Instant* Relief Challenge, which kicked off with sufferers drinking a glass of cold water ladened with ice cubes.
Those who experienced the pain of sensitive teeth were invited to apply Colgate Sensitive Pro-Relief Toothpaste directly to their sensitive teeth for one minute.
After this time they took another drink of ice cold water to compare the experience prior to using the toothpaste.
Participants shared their experience, positive comments included a dental hygienist from Watford, who routinely experienced dentine hypersensitivity, saying: 'The sharpness and intensity has gone, it doesn’t hurt at all. I would give it 5 stars!'
Of the participants who have taken the challenge to date, 83% stated Colgate Sensitive Pro-Relief Toothpaste was effective in providing instant* sensitivity relief and 81% agreed Colgate Sensitive Pro-Relief Toothpaste was effective in providing lasting protection.
Also, 76% believed Colgate Sensitive Pro-Relief Toothpaste was more effective at relieving sensitivity than any other toothpaste.
Colgate claims that its Colgate Sensitive Pro-Relief Toothpaste is the only sensitivity toothpaste that delivers instant* and long lasting sensitivity relief whilst containing the recommended** level of fluoride (1450ppm) for protection against cavities.
Why not ask patients with dentine hypersensitivity to take the challenge by visiting www.colgatesensitiveprorelief.co.uk?
With Colgate Sensitive Pro-Relief Toothpaste there are no compromises.
*When applied to each sensitive tooth for 60 seconds.
**Recommended fluoride level (1350ppm – 1500ppm) for caries prevention (Department of Health, 2009).
For further information on the Colgate professional products please visit www.colgateprofessional.co.uk.
Department of Health. (2009) Delivering Better Oral Health – An evidence-based toolkit for prevention, DH: London