Colgate is pleased to announce the launch of its ground breaking new Maximum Cavity Protection Toothpaste plus Sugar Acid Neutraliser toothpaste, setting a new standard of care in everyday cavity protection for individuals and families, and providing a new approach to address a major oral health challenge.
Despite advances in caries prevention due to the inclusion of fluoride in daily toothpastes, dental caries remains a widespread problem, with 27.9% of five-year olds1 and 33.4% of 12-year olds2 in England having experience of dental decay.
Children and teenagers are at increased risk of caries. As children grow older and gain more independence, free sugar (eg, glucose) consumption in their diet and repeated snacking can increase, while at the same time they can become less careful about their oral health as parental supervision decreases.
Colgate Maximum Cavity Protectionplus Sugar Acid Neutraliseruses the first and only Sugar Acid Neutralisertechnology to directly target acids produced from free sugar in plaque. Supported by eight years of clinical research involving 14,000 subjects, this technology has been clinically proven to provide greater cavity protection versus regular everyday fluoride toothpaste.
The breakdown of dietary free sugars by some plaque bacteria produces acids. Colgate’s unique Sugar Acid Neutraliser technology is powered by arginine, a naturally occurring amino acid. 3 The Arginine is metabolised by other plaque bacteria to produce base. This helps to neutralise the damaging acids produced by the breakdown of dietary free sugars, helping to restore pH in the plaque biofilm to a more neutral and healthier level. 3, 4
Colgate Maximum Cavity Protection plus Sugar Acid Neutraliser provides an effective everyday solution for the whole family to help fight the development of caries now and in years to come. All variants in this new toothpaste range contain 1,450 ppmF, including a kids variant that benefits from a milder mint flavour to make it more acceptable to younger children.
To find out more information, please visit and register at www.colgateprofessional.co.uk.
1. National Dental Epidemiology Programme for England: oral health survey of 5-year-old children 2012
2. NHS Dental Epidemiology Programme for England: oral health survey of 12-year-old children, 2008/2009
3. Wolff M et al. J Clin Dent 2013; 24(Spec Iss A): A45-54
4. Santarpia P, Lavender S, Gittens E et al. Submitted for publication in Am J Dent 2013.