Selfie-loving celebrities such as Lindsay Lohan, Khloe Kardashian, Lil’ Kim and Katie Price have found a new way to benefit from self-promotion by taking to social media to advertise tooth whitening products.
Allowing stars to increase their exposure and make some extra cash on the side, streams of celebrities are promoting at-home tooth whitening products directly to their thousands of social media followers on Instagram and Twitter.
Marketing deals with prominent social media figures provide tooth whitening makers access to advertise directly to fans that may be keen to emulate their favourite star’s look.
Other prolific tooth whitening promoters include Nick Cannon, Audrina Patridge, Scott Disick and Vanessa Hudgens, who regularly pose with products accompanied by image captions, such as this from reality TV regular Stephanie Pratt: ‘7 months and im [sic] still loving it and seeing results!’
However, full disclosure as to the nature of the promotion is often provided by the celebrities, with hashtags such as #spon (sponsored post) or #ad accompanying the images.