Suki Singh discusses the five benefits practices have experienced when switching their plan provider over to Practice Plan.
In my line of work, I hear stories of practices that are experiencing small niggles of dissatisfaction with their current dental membership plan provider, but the thought of switching provider gives them sleepless nights and it becomes easier for them to forget about it for another year.
In these situations, although a practice owner is ready to make the switch, their perception of how much hassle it will cause them, the team and the business, along with the thought of getting everyone on board, holds them back from investigating a potential change, let alone making a final decision to do so.
The great news is that by choosing the right provider to move to, these fears can be overcome, the transition can be much more straightforward than first thought and the benefits to your business can be huge. Practices who have switched to us certainly tell us this is the case, so I thought I would share with you the top five benefits they have seen by making the transition.
Five benefits to switching plan provider
1. Becoming a more sustainable and profitable business
Let’s face it, when most practitioners went to university to study as a dentist, time would have been spent focusing on how to deliver exceptional patient care and on becoming a great clinician, not on how to run a business. Fast forward a few years and the dream of owning a practice is realised, but running a business and managing a team eats into the time that could be spent clinically delivering dentistry.
A good membership plan provider should work with you, and for you, freeing up your time to focus on dentistry and provide all the business support you need, all in one place. This is what our clients say they receive from us – access to the most current business advice from trusted advisers, a library of resources to reference, the most up-to-date courses that tackle current issues and practical advice that can be implemented straight away, all designed to help them become a more profitable and sustainable business.
2. Building a strong bond with patients
It’s your name above the door and it’s you and your team that your patients come to see and have a relationship with, so why shouldn’t your membership plan reflect your own identity and not a third party? Working with a plan provider who helps you build a plan branded to your practice acts to bond patients to you and your team, so they feel a part of your practice and not just a number in a larger organisation.
Additionally, taking more control of your membership plan places you firmly in charge and allows you to make the important decisions, but still be safe in the knowledge that ‘backstage’ your provider is still on hand to give you all the support you need. We’ve supported hundreds of practices in creating and developing their brand to reflect the direction they want to take their practice in – just another thing they didn’t have to worry about when making the switch.
3. A personal service from an experienced team
Working in a dental practice, you’re in the business of delivering a personal service, so don’t you think you deserve to be treated as an individual too? You and your practice team aren’t the same as the practice at the other end of town, so why should you put up with a membership plan that’s labelled as ‘one size fits all’? Switching to a provider that treats you as an individual and introduces you to a support team who have worked in the dental industry for years, means that not only do they speak the same language as you, but they’ve got your interests at heart.
4. The confidence to promote your brand with specialist creative design
Chances are you’re not experienced with design, or, if you are, you probably haven’t got the hours spare to put in the work to get a professional result. So, why not look for a membership plan provider that has an in-house design and marketing team that can guide you with creating and developing your brand? Having access to this kind of service means you’ll have the support to promote your practice’s membership plan in the most effective way possible.
5. Secure in the knowledge that a switch will be seamless and hassle free
No one wants to experience sleepless nights over the thought of making a change to their business, especially when the support you need is easily available. Making a change to your business structure requires careful thought, but with the right support, guidance and a plan provider with a track record in successfully getting you to where you want to be, it can be a whole lot simpler. Practice owners who have made the switch over to us have really valued the experience our team brought to, not just the transition, but their business as a whole. They’ve said that they felt they were in a safe pair of hands, which allowed them to focus on the benefits and bright future of their practice.
If you’re thinking about moving away from your current dental plan provider, give Practice Plan a call on
01691 684 165 to see how it can make the switch as simple and pain-free as possible, or email [email protected]