amazon prime dayBrits valued their oral health this Amazon Prime Day with over 32,000 electric toothbrushes and oral care appliances purchased.

In its third year now, Amazon Prime Day is an opportunity for shoppers to grab a bargain with more than 10,000 deals running throughout the 30 hours it runs for.

This year more people used Amazon on Prime Day than Black Friday 2016, Cyber Monday 2016 and any day this year, with oral health appliances the top of their shopping.

It was Oral-B Smart Series Electric Rechargeable Toothbrush with Bluetooth Connectivity that was the big winner being one of the best-selling items on Prime Day in the UK.

‘We are thrilled that so many people in the UK decided to buy an electric toothbrush in just one day,’ Jane Kidson, Oral-B Professional Oral Care UK country manager, said.

‘It is our mission to convert consumers from manual toothbrushes to electrical ones, as we staunchly believe that this is the best method to remove more plaque, have healthier gums and an overall healthier mouth.

‘Oral-B is proud to be the number one electric toothbrush used by dental professionals in the UK and is approved by the Oral Health Foundation, and it is great to see that more and more consumers do switch from manual to power brushes and will therefore enjoy a healthier mouth.’