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Attracting new patients

Sandeep Senghera explains why new patients are the gateway to your growth.

It is clear that the recent economic recession has had a marked effect on the dental market as a whole and been something of a shock to dentists in particular, who previously had no trouble in attracting new patients via word of mouth or recalling existing patients to attend regular appointments. As finances have been squeezed, patients have been delaying or cancelling routine appointments, while spending on cosmetic treatments, such as whitening, is being postponed until consumer confidence returns. 

However, Mintel’s Dentistry MBD 2013 report is predicting spend in UK private dentistry will increase by £150m in the next three years. These more favourable economic conditions will lead to an increased disposable income for most people, feeding the desire for many people to take up dental care more readily and consider elective cosmetic treatments. This growth, according to Mintel, is set to continue for the rest of the decade and practices should prepare to take advantage of these improving economic times.

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