Search form

Building your practice, your way

Barbara Hutchinson outlines why building a successful dental practice requires a subtle blend of technical know-how and business acumen.

Marketing theorists talk about the 'marketing mix' for a reason. Any successful marketing strategy is founded on an ability to combine all appropriate elements into a 'product' that satisfies customer demand, is supplied at an acceptable price and of which the target audience is aware.

Traditionally dentists have not had to worry too much about marketing, they have simply opened their doors and patients came in, such are the laws of supply and demand.

Want to read the rest of this article?

Join now for free

Share this story