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Dental marketing in the digital age

Dental Focus’ Alfie Jones discusses how smartphones and the digital age have changed the dental industry forever.

This year has already seen some of the biggest changes in dentistry yet. As the economy slowly lifts, the move towards Direct Access has shaken up the traditional business model and altered the relationships between, not just dentists and patients, but principals, associates and their teams.

This year is also the year that more Google searches will be made globally from mobile devices such as phones and tablets than traditional desktop computers. The masses now have instant access to the internet on-the-go.

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