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Dentistry, it’s a risky business

Jonathan Fine explains why taking risks is important when running your dental practice.

Having spent last weekend at the Dentistry Show, I was struck by the same concern for independent dentists I have had ever since working in the sector, are they ready to take the risks and play the hand they are capable of playing to hold their own in an increasingly ruthless market?

One of the most fascinating exercises we run for dentists, in an attempt to get them to understand risk, is to ask the practice owner to imagine that he has just sold his lovely practice to a corporate for 10% more than he was expecting.

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