Search form

Good for your patients, good for your practice

Catherine Rutland, senior dental adviser at Denplan, explains why there is no reason to shy away from selling your dental products to patients.

Ethical selling is about offering high quality services, which are right for the patient’s needs and, as such, is an ideal opportunity to not only strengthen the bond of trust with your patients, but also a way of increasing your practice profitability.

The business of selling doesn’t always come naturally to dentists and other dental care professionals however. The business of selling somehow feels to be in conflict with a caring profession, however much you believe what you’re selling is good for your patient. However, when it comes to oral health and hygiene products, it’s your knowledge that will ultimately be your guide as to whether you feel able to endorse with confidence.

Want to read the rest of this article?

Join now for free

Share this story