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Honeyed words conceal distrust

Target
Instead of blaming the Department of Health for confusion, the OFT, with its distrust of the profession, blames the dentist

The Office of Fair Trading (OFT) has launched a new campaign, ‘Right to smile’, to help patients understand more about their rights when visiting the dentist.

The honeyed words are their acknowledgement that the ‘majority of patients are satisfied with their dentist’.

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