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King of communication

Ashley Latter – deservedly crowned? Practice manager Gayna Horridge certainly thinks so

The Practice Plan Workshop Tour is underway and fronting this year’s tour is one of dentistry’s most influential consultants, Ashley Latter. Ashley is expert in all things ‘communication’, specialising in creating a world-class patient journey and a high performing practice team. The tour began this month, stopping first in Manchester before moving around the country, hitting another 10 dates.

As bookings continue to flow in, Practice Plan caught up with Gayna Horridge, practice manager at Cahill Dental Centre in Bolton, to understand how Ashley has recently helped them to deliver a patient experience set to ‘wow’.

What made you seek out Ashley’s expertise and enlist his support?

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