One of the biggest challenges to have emerged in the dental market over the past three years has been the need to attract more new patients. As a problem largely created by the economic downturn, attracting new patients is something that few dentists have ever needed to seriously consider. In the past, the general dental industry has, to a certain degree, been insulated from the effects of recessions, due in the main to the fact that a significant share of the market is effectively protected through necessity. In spite of this and for the first time, the recent recession did impact upon practice revenues, with patients delaying treatment or opting for lower-cost options.
However, as we now contemplate the emerging green shoots of recovery, some are asking whether the recession did in fact do the profession a bit of a favour, by concentrating attention on this very important aspect of running a successful practice.