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Mature marketing

Roger Matthews looks at how you can target 50 to 70-year-olds to, not only grow your patient numbers but, in turn, make your practice more profitable.

The fact of the matter is that as we get older our dental healthcare inevitably changes due to general wear and tear etc. According to a recent survey of Denplan members, one third of all dentists surveyed (34%) have seen an increase in the symptoms of dry mouth in their patients in the last five years. The survey also showed that around three out of five (61%) of the respondents indicated that the condition was most common in patients aged 65 and older (Denplan dentist survey, August 2013, 422 respondents).

Dental practices with a high percentage of more mature patients, therefore, will find themselves doing very different dentistry to those in an area high in young families, for example. There are lots of things you can do in your practice to recruit new patients aged between 50 and 70, and this can often be a highly profitable group to target. 

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