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Overcoming patient objections

Laura Horton explains how you can jump over the hurdles to get patients to say yes.

It’s all going so well, you’ve discussed four options for treatment, the patient chooses one and the patient you thought was happy with your proposed treatment plan, out of nowhere, starts giving you objections. What do you do? Shy away, go red, cough, discount your price or encourage them to go away and think about it?

A real skill

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