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Social media rules, OK?

It is important a business embraces social media but, as Chloe Bradbury suggests, it can be ‘make or break’ depending on if you stick to guidelines

Many of us are aware of the power of social media – a new people power. Facebook, Twitter, LinkedIn and so on have firmly established themselves as the easy-access voice outlet of the online community. Good social media can make or break a business. This particularly applies to businesses that are liable for online reviews, dental practices included. Social media is both a great way for businesses to reach current and potential customers but also for those customers to respond to the treatment they have had, both positively and negatively. Nothing resounds with a potential customer like a review, either good or bad.

Powerful tool

What is crucial is your practice’s management of their social media. Social media can be a powerful marketing tool when used correctly. Encourage people to ‘Like’ your practice on Facebook, or ‘Follow’ you on Twitter, and then send out information such as exciting promotions and practice news, or communicate with your patients directly, in a positive and informative manner. Social media is not only a great marketing tool but a free one, and, although economical, can be one of the most important weapons in your marketing arsenal. It offers immediate gratification for the internet user to either discover information about a practice and that is why it is so important you manage your entire online presence. Your social media campaigns must be truly representative of you and your business, and be a positive reflection of both.

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