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A vision for the future

With implant dentistry set to grow significantly, Sue Karran interviews Steve Booth, managing director, Straumann UK, about his vision for the future.

Can you describe your current perception of the UK implant market?

At the moment we are basing a lot of our local strategies on the feedback coming from our customers in the market. This feedback is telling us that the market as a whole is more competitive; patients are more cash sensitive; and there is a considerable amount of confusion about the technology coming into the industry. As a company, we must listen to our customers and help them find ways to develop their businesses by overcoming some of the challenges they are currently facing.

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