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Concerned with the future of NHS dentistry?

Nigel Jones gives his view on the NHS dentistry pilots after having attended the NHS England Call to Action event.

One of my favourite anecdotes is that of the elderly Australian lady who was interviewed on the streets of Sydney by a TV travel show doing a feature on international holiday destinations. Her opinion was sought on the attraction of a number of possible countries to visit and when England was suggested, she looked aghast and said: ‘No way. Isn’t that where all the convicts came from?’

The story is told to illustrate the importance of seeing things from the customer’s perspective; a perspective that might be very different from your own for a whole host of reasons, although I also apply it to myself as a reminder to sense check my interpretation of events and scenarios.

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