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BDA – another 'fine-ancial' mess?

Michael Watson questions the wisdom of failing to ‘tell it early, tell it all and tell it yourself’

Last Wednesday, a story broke about the BDA’s financial problems leading allegedly to many redundancies among its staff.

The reason for this apparently was that, when they introduced the three tier membership system three quarters of its members chose the cheapest option, some decided not to renew and very few went for the two more expensive types of membership. Result, a black hole in subscription income and a need to retrench.

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