With so much business being generated on the Internet, a website needs to be designed and built with online marketing very much at the core of the strategy. It’s no longer sufficient to simply make it look good; it’s now all about how to promote it on the web, in order to turn searchers into visitors and visitors into customers.

A website home page must hold a visitor by feeding a hierarchy of information. First impressions are critical; what your company does, how you do it, your brand personality, and where information is posted on the site, all makes for a good and positive web visit. But success is dependent on planning past your home page; it’s about making everything clear for the visitor and providing a simple journey through the site, starting from any page.

Nowadays people demand information quickly and tend not to have the patience to hunt around on a website. Get a website right and a prospect can become a customer, advocate and loyal supporter. Get it wrong and it will be an uphill battle to win over the potential client.