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Simon Cowell dedicates TV award to his dentist
21st Jan 2010
Music mogul Simon Cowell dedicated his award to his dentist as he celebrated the X Factor's triumph as Most Popular Talent Show at the National TV awards last night.
Cowell's whitened teeth have been the subject of both ridicule and admiration in the press.
After accepting his award, Cowell dedicated it to his dentist, Rob McNeil.
But a leading Scottish cosmetic dentist suggests that most patients shun his dazzling white smile makeover.
Biju Krishnan (above), co-founder of Edinburgh's Lubiju dental practice, claimed that nine out of ten people asking for cosmetic treatments at his surgery say they want to sidestep Simon's gleaming white veneers.
Dr Krishnan said: ‘Very few people can carry off Simon Cowell's celebrity smile.
‘Being someone in the public eye, Simon naturally cares a lot about his appearance. His mixing with the Hollywood set means it's important for him to sport a showbiz gleam.
‘But nine out of ten of Lubiju clients say they don't want to end up looking like him when asking us to polish up their smiles.
‘He clearly understands the importance of good dental work, and while our patients might want that look if they were forever jetting off to LA, I imagine a less dazzling smile goes down better in Scottish daily life.
‘Luckily, at Lubiju we have the technology to make sure a person's veneers or tooth whitening is more subtle – we can make teeth up to eight shades brighter – but this is a more natural pearly look without going overboard on the gleam.'
Leith-based practice Lubiju uses the Zoom! tooth whitening programme, favoured by top television make-over shows such as 10 Years Younger, to give patients a brighter, whiter smile.
Dr Krishnan set up Edinburgh's Lubiju dental practice along with fellow Dundee University graduate Dr Lubino do Rego. The pair also run the highly successful Drake Dental Care NHS practice.
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