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An innovative dentists’ waiting-room screen and kiosk display system
15th Mar 2010
Patients are getting hands-on with a new marketing tool for dental practices.
Patient InfoPoint is a combination marketing display system that features a 40” LCD screen and a ‘user-friendly, touchscreen kiosk'.
Both can show content tailored for each dental practice.
Up until now, dental practices have had problems choosing the right content to display on any waiting room TV or screen system.
If they show detailed treatment videos, they risk offending some people's sensibilities. And if they show just news or normal TV, they are wasting an opportunity.
This system both entertains a group waiting room audience but puts patients in control of treatment videos they watch on a one to one basis.
It can ‘inform and engage patients through 4D technology' as they can learn about treatment options, view ‘before and after' videos and register to receive emails about treatment options of special interest.
For the dentist, the InfoPoint can also be set up to carry out patient surveys, the results of which can be analysed and collated for the practice automatically.
Real-time feeds, via the internet, keep content fresh and up to date and the practice can manage or change the content instantly and from any location.
Standard features including entertainment, sports and business news and local weather are complemented by dental health or treatment videos and thought provoking dental quizzes.
The infoTouch kiosk enables patients to browse a video library on a one-to-one basis on their own, giving them an unpressurised free choice of treatment subject matter.
The system provides monitors patient activity, allows email registration for remote access and fosters a more productive out-of-hours relationship with the patient.
Dr Petros Mapanda, principal dentist at Direct Dental Care in King's Lynn, said: ‘The focus will be on marketing, something that dentists are becoming very serious about as all of the discretionary
treatments such as tooth whitening generate more income.
'That was one of the main reasons for going ahead with the patient Info Point in the first place as previously the practice relied on word of mouth and we wanted to target patients with the treatment they had shown interest in.'
For further information, email info@patientinfopoint.com or ring 0845 034 5035.
You can visit the Denticom stand at this week's Dentistry show at the NEC. Dental practices interested in the Info Point can watch a short video about the Patient Info Point system at www.patientinfopoint.com.
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