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Tooth whitening? Try before you fly
17th Mar 2010
The sky's the limit with tooth whitening
A tooth-whitening service for passengers launches next month (April) at Birmingham Airport.
Brighter White Teeth Company offers a 20-minute tooth-whitening service under the ‘Smile Company' brand at Birmingham Airport.
Smile Company will begin trading at the airport's Terminal One departure lounge in early April with five chairs in operation.
A pre-booking facility to guarantee a timeslot during busy periods will be available and a full range of home whitening kits and other dental products will be offered within the unit.
The company brings its revolutionary 20-minute teeth-whitening service to the UK for the very first time.
Richard Gill, Head of Market Development & Commercial, said: ‘Birmingham Airport is delighted to be able to provide our passengers with a new and innovative service. We believe that this aspirational procedure, completed in just 20 minutes and offering huge savings over normal dental clinic prices, will be welcomed by our passengers. We extend a warm welcome to Brighter White Teeth Company Ltd and their team of qualified dentists to Birmingham Airport.
‘We aim to be a leader in new retail offers in the UK and we are delighted to be one of the first UK airports to have a major trading outlet of Brighter White Teeth Company. This is further great news for the airport as it embarks on an exciting £13 million re-design of the terminal to vastly improve the commercial offering to passengers. The arrival of the Smile Company store signals our intent to bring the very best to Birmingham.'
Paul Heath, chairman of Brighter White Teeth Company Ltd, said: ‘The unit at Birmingham Airport marks a significant step in our company's development as the leading brand in UK teeth whitening. Our procedure has been developed in the United States with comfort and confidence in mind after in-depth research at the molecular level. We believe that this unique treatment will revolutionise the UK teeth whitening market and Birmingham Airport is an ideal location for our first major trading unit.'
The company still has some temporary and full-time positions available for registered dentists. If you are interested in finding out more email Dr Hempleman on info@brighterwhiteteeth.com.
For more information about Smile Company products and services, please visit www.smiledentaltherapy.com, where a pre-booking facility is available.
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