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Dentists get into bed with opticians in joint venture
19th Apr 2010
Ideal Dental Care signs deal with Yorkshire opticians (L -R) Peter Thompson (Ideal) and Steve Keough (Premier vision)
Ideal Dental Care has signed a groundbreaking agreement to open four new joint venture partnership practices within the high street premises of a chain of opticians across Yorkshire.
Premier Vision Opticians has ambitious plans to open the fully branded dental practices within its Castleford, Huddersfield, Bradford and Wakefield stores by the end of the year. It expects the first one in Huddersfield to be open in July.
The agreement is a coup for both Ideal Dental Care and Premier Vision Opticians who see a synergy between dentistry and optometry to create a one-stop shop on the high street for patients.
This is a new venture for both parties according to Ideal Dental Care's Managing Partner, Peter Thompson, and one which he claims is centred on delivering a value for money, patient-orientated experience.
He says: ‘Both companies have a remarkably similar outlook on business and the way we want to deliver service and treatment.'
‘We are committed to delivering the very highest standards of care which represent excellent value for money and having this proposition on prominent high street locations makes it very accessible for customers to choose to seek a range of treatment under one roof.”
Premier Vision managing director, Steve Keough, said he had been looking to develop his business model and saw dentistry as the perfect partner for his opticians.
Steve, a former operations director with Specsavers, says: ‘Ideal Dental Care were the first people I came across that were serious about joint venture partnerships and had a well-developed and robust franchising model. I know that in the conception of Ideal Dental Care, Peter Thompson studied the Specsavers model in great detail and this goes a long way in explaining how he has created a business model which resonates with the way I run my business.'
Both men said they were delighted to have reached agreement and were excited about rolling out the dental-optical proposition.
‘There are very few, if any, such partnerships and we have a great opportunity to develop a niche in the market which we are confident will prove popular with patients,' they say.
‘The partnership is built on strong foundations because of the synergy between the two businesses and we share the same vision and commitment in making the venture something that is a brilliantly simple collaboration.'
Ideal Dental Care already has practices in Lancashire, London and South Yorkshire.
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