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Positive patient behaviour created by interdental products
28th Apr 2010
Ensuring patients carry out their interdental cleaning regime between visits is one factor dental profesionals cannot control.
In most cases, they are clinically affected by issues surrounding the subject of compliance.
Actually gaining compliance can only be acquired through demonstrating the use of interdental cleaning products at chairside, followed by a strict oral healthcare routine.
In theory, a patient should leave a practice and stick to the advice provided, but this is where problems can occur. In order to investigate these issues, Tandex, in conjunction with the German-based Life and Brain institute, recently carried out a series of tests on volunteers.
The tests investigated the possibility that patients would only use products if they really liked them.
The results showed conclusive evidence that the consumer will only purchase products upon advice provided by the professional – but not necessarily use the products if they don't actually like them.
Supported by this evidence, Tandex realised that patients were purely guided by the look, feel, colour and shape of an interdental product.
Even the name of the product(s) on display helped patients make a real connection with the range they viewed, with nearly all volunteers describing Flexi as their favourite interdental cleaning product chosen from a range of class leading brushes.
Tandex scored highly across all categories, displaying that they were leaders in terms of functionality but also design and texture.
For more information, contact the company at uk@tandex.dk to ask for your free samples of interdental cleaning products or visit www.tandex.dk.
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